The rules also cover the use of clear and accurate on-pack recycling instructions, which will help consumers to ensure that packaging is sorted for the appropriate end-of-life solution. Business-to-business plastic packaging will also be targeted, with the elimination of all unnecessary packaging that doesn’t reach the consumer. The latest design rules focus on eliminating unnecessary plastic packaging, by reducing headspace and plastic overwraps, as well as increasing recycling value in various types of plastic, including PET thermoformed packaging, flexible consumer packaging and rigid HDPE and PP. This set of voluntary, independent and time-bound commitments will create significant value for the industry and wider system, and build the necessary momentum for achieving the further design changes required to achieve the targets laid out in the New Plastics Economy Global Commitment. To this end, at its launch last year, the Coalition set out its vision of progress embodied in four main priorities: packaging redesign, developing a framework for optimal Extended Producer Responsibility (EPR) programmes, encouraging recycling innovation, and piloting new programmes in advanced and transitional markets to increase recycling rates.Īdvancing on their first priority, Coalition members have now finalised the complete series of “Golden Design Rules”, for the design of plastic packaging, created to accelerate progress towards using less and better plastic. Guided by the vision of the Ellen MacArthur Foundation for a New Plastics Economy, which the CGF endorsed in October 2018, the Coalition is committed to driving progress towards realising a circular economy.
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